Insights

One of the latest TAS solutions aimed at improving the user and merchant shopping experience is SoftPOS, a product that is able to transform Android smartphones and tablets into contactless payment terminals, without the need for any hardware support.

SoftPOS is an application that merchants can download onto their devices to turn any Android (NFC-enabled) mobile device into a payment acceptance device.

SoftPOS is a completely software-based alternative to traditional payment terminals. With SoftPOS, merchants can carry out contactless transactions on their mobile devices, facilitating the acquisition of PINs and authentication, without the need for additional hardware and maintaining a very high level of security.

This is a huge advantage, especially for small merchants who can make the most of the solution thanks to the low costs and operational advantages of the technology, especially in sectors where the use of contactless cards has become widespread.

In fact, for micro-businesses SoftPOS is a simpler and cheaper way to accept credit or debit card payments, avoiding having to spend on the purchase of extra hardware devices.

In addition, traditional hardware can present greater barriers to adoption because you need to get to know the device while using your smartphone faces less risk of error and have a greater propensity to experiment with new use cases.

Even for large commercial realities, subject to large influxes of customers especially at certain times or periods of the year, the advantages of SoftPOS are many: the possibility of offering a payment process without interruptions, the multiplication of payment points without investments in physical workstations, the possibility of acquiring payments on the go, the ease of training both the merchant and the employees on the process, the virtualization of the receipt with automatic sending to the customer's email.

For the cardholder, it will only be necessary to decide which payment method to use between cards and mobile wallets (Apple Pay, Google Pay, Samsung Pay) on their device and wait a few seconds until the transaction is completed. If a PIN is required, the app will display a PIN PAD where you can enter the data.

All this in maximum security: SoftPOS is managed by TAS and is certified on the highest security standards for payment applications.

The App is available on the Google Play Store and can be used in white-label mode, allowing the rebranding of the solution or easily integrate it with any App already in use by the merchant.

The next developments include the extension of payments to the Bancomat circuit and, as soon as possible, a similar version for IOS.

Embedded finance is revolutionizing the financial industry, and one of its most significant components is embedded insurance. But what exactly is embedded insurance? How does it work, and why should you care? In this article, we will explore the ins and outs of embedded insurance, from its definition to its benefits and use cases. Whether you're a fintech entrepreneur or a curious consumer, read on to discover how embedded insurance fits into the larger picture of open finance, PSD2, BaaS (Banking as a Service), and more.

What is embedded insurance

Embedded finance is a relatively new concept that refers to the integration of financial services into non-financial products or services. In other words, it means embedding financial functionalities within other applications and platforms, such as e-commerce websites, social media apps, or even cars. As a result, companies are able to offer their customers more convenient access to a range of financial products and services.

One of the most promising areas where embedded finance has been gaining traction is insurance.

Embedded insurance works by integrating insurance policies into products or services that are not primarily focused on providing insurance. This allows consumers to subscribe insurance policies directly through third-party platforms as part of their purchase journey on an e-commerce website or via their bank account without having to visit an insurer's website or office physically.

By integrating these two industries together we have facilitated better options for people who need financial security but don't want any hassle with extra paperwork and applications.

Embedded insurances are available across various industries such as travel, automotive, healthcare and more. For example, when purchasing travel tickets online, it may be possible for customers to add travel insurance coverage at checkout.

Benefits of Embedded Insurance

This innovation provides several advantages for both customers and insurers/business.

From customers’ point of view one of the key benefits is convenience. With traditional insurance, customers have to go through a lengthy process of signing up for policies, submitting claims, and waiting for reimbursements. Embedded insurance simplifies this process by integrating it into existing products and services. Customers can buy an insurance policy with just a few clicks on their digital devices instead of filling out lengthy forms and waiting for approval. This means fewer steps for customers, leading to an increase in conversion rates.

Another benefit is cost-effectiveness. Because embedded insurance is integrated into other products and services, it does not require separate marketing efforts or distribution channels. This can result in lower costs for both insurers and customers and a better customer loyalty. By offering embedded insurance, companies can provide added value to their customers without requiring them to seek out third-party providers. This makes it more likely that they will continue using the company’s products or services in the future.

Embedded insurance creates a more seamless customer experience by providing a one-stop-shop for all financial needs. Customers can manage their finances and protect themselves at the same time, making it easier for them to stay on top of their finances. For example, when purchasing a car or booking travel online, customers can easily add on relevant insurance coverage without having to navigate through separate websites or applications.

For insurers, embedded insurance opens up new revenue streams by tapping into previously untapped customer bases that may have never considered purchasing standalone policies before. Moreover, integrated data analytics mean that companies can collect more information about their clients' behavior patterns to offer personalized coverage options.

Businesses benefit from embedded insurance by being able to offer additional value-add services that differentiate them from competitors. By offering embedded insurance products or partnering with insurers who do so, companies can improve customer loyalty while increasing revenue streams.

In short, the benefits of embedded insurance extend far beyond convenience - it provides better user experiences; increases customer satisfaction; drives new revenue streams for businesses while reducing exposure risks.

The key aspect of embedded insurance is to anticipate customer needs at the right time by shortening the traditional steps of the customer journey. In this way, we move from a planned purchase model to an impulse one in which consumers do not research and compare the different options available on the market: the goal is to acquire customers before the main transaction (i.e. purchase of a flight ticket) is completed.

Embedded insurance is shaping the future of finance positively. As more industries embrace open finance concepts like BaaS (Banking as a Service), we can expect these integrations to become even more prevalent in our daily lives soon.

Problems and Opportunities related to Embedded Insurance

As with any emerging technology or trend, embedded insurance comes with both challenges and opportunities.

One of the main problems is regulatory compliance. As embedded insurance operates within the framework of PSD2, businesses must navigate a complex set of regulations to ensure they are compliant. This can be time-consuming and costly.

Another problem is customer awareness. Many consumers may not understand what embedded insurance is or how it works, which could make them hesitant to use it. Businesses need to educate their customers about the benefits of this type of insurance so that they feel confident in using it.

However, as with any challenge, there are also opportunities for growth and innovation. With the rise of Baas (Banking-as-a-Service) platforms and Open Finance initiatives, businesses have more access than ever before to integrate new financial services into their products such as loans or payments while offering comprehensive protection through embedding an insurance product like travel medical coverage right where users need it most – during a transaction itself.

Furthermore, through utilizing data analytics technologies combined with IoT devices installed in cars or homes for example, insurers can offer personalized policies based on individual needs instead of blanket coverage plans – thus creating a competitive advantage over traditional insurers who rely solely on manual underwriting processes.

Navigating these challenges will ultimately lead to new innovations that bring greater value to both businesses and consumers alike in today's fast-paced digital world.

Use cases of Embedded Insurance

The rise of embedded insurance has opened doors to various use cases across industries, providing businesses with innovative ways to monetize and enhance their offerings. One such example is within the travel sector, where booking platforms can now seamlessly offer tailored travel insurance products alongside flight or hotel reservations. Airlines offer travelers coverage for flight delays, cancellations, lost luggage, and other related incidents through an add-on feature during booking or check-in processes, without any additional steps required from you as a customer. By integrating these services directly into the customer journey, clients benefit from a more streamlined experience while companies tap into new revenue streams through commissions earned from selling these integrated policies.

In addition to travel, the automotive industry stands to gain significantly from embedded insurance solutions. As car manufacturers increasingly incorporate advanced technology in their vehicles, offering customized auto insurance policies based on data collected by sensors could provide accurate risk assessment and pricing for customers. This personalized approach offers potential savings for responsible drivers while encouraging safer driving habits overall.

Similarly, within the realm of e-commerce and retail, embedding warranty or protection plans during product checkout can lead to increased conversion rates and added value for customers seeking peace of mind when making purchases online. By simplifying this process through seamless integration with existing point-of-sale systems, merchants create an opportunity for upselling without disrupting the customer experience.

Emerging digital health platforms have shown great promise in leveraging embedded insurance as a way to expand access to healthcare coverage among users globally. With telemedicine growing rapidly worldwide due in part to recent global events – there lies vast potential in offering relevant medical malpractice or cyber liability coverage options directly within these digital platforms themselves.

It's evident that industries as diverse as finance (BaaS), transportation (PSD2) and healthcare are all incorporating embedded finance—particularly open finance—to maximize opportunities offered by innovations like PSD2 towards delivering greater value-add propositions around essential services such as banking-as-a-service (BaaS) and beyond.

Embedding insurance offers an array of practical applications that companies can integrate into their business models seamlessly. By doing so they provide more value-added services to customers while also reducing administrative overheads associated with traditional insurances schemes.

Conclusion

Embedded insurance is a game-changer for both the insurance and financial industries. It has the potential to revolutionize how people access and use different financial services while providing more convenience, cost-effectiveness, and personalized experiences.

With PSD2 and BaaS opening up opportunities for new entrants in the market, embedded finance will continue to be an exciting area of growth. And as embedded insurance becomes increasingly popular among consumers, we can expect more partnerships between banks, insurers, fintechs, retailers and other players in the ecosystem that offers various services under one roof.

While there are still challenges that need to be addressed such as data privacy issues or regulatory barriers when it comes to offering cross-border solutions. The future looks bright for this emerging trend with many companies exploring ways they can leverage their existing platforms to offer embedded insurance products.

As technology continues evolving rapidly within both industries – we can only imagine where this innovation may take us next.

TAS Global Payment Platform for the Embedded Finance

Several financial institutions choose the TAS Global Payment Platform (GPP) to provide a better payment experience and enable faster time-to-market. The GPP platform is suited to any ecosystem operator between banks, technology providers, and distributors of financial products to guarantee a great and seamless customer experience. We work with businesses in digital banking, BNPL, insurance, travel and payments thanks to a highly configurable platform with open APIs.

Our embedded finance offering comes with scalable and reliable micro-services, flexible workflow configurations and a centralized custom overview that permits companies higher dynamicity.

Contact us to discover how we can help you leverage embedded finance for your use case

Fintech user experience, bank specialization. To stay competitive in the open finance ecosystem, banks need to replicate the user experience of fintechs - simple and catered to customers' individual needs. Therefore, their strategy should focus on specialization, as well as a on streamlined, personalized offer. According to Matteo Bravi, Chief Strategy & Transformation Officer at TAS, « Banks must upgrade their front-end services to deploy those attractive features designed for different customer types that have proven to be successful with fintech. This requires making the most out of available customer data and becoming a partner in customers’ daily decisions and long-term plans by customizing services and expanding offerings beyond traditional banking or insurance domains».

The new customer clusters

Rethinking front ends means keeping in mind that digital channels don't only belong to the youngest group. In fact, if one looks at profitability, internet and mobile banking must target the most profitable segments such as silver, as well as niche markets with high added value that require specialization. As Bravi explains, «The wealthiest market is composed of seniors, professionals, corporates and small businesses. These markets remain untapped and fintechs, without a banking license, cannot provide loans or salary-backed loans as a financial institution can. They may take away a portion of the market by acting as an Electronic Money Institution (EMI) but they do not have the same opportunities of finance».

The generic offer loses value

Some banks are now concentrating on specific industries in order to create tailored solutions. As an example for tourism, this could include single-use prepaid cards as an alternative to bank transfers for paying travel agencies. The insurance sector has seen the introduction of four-handed bank-insurance agreements linking insurance premiums with credit cards. Today generic payment cards are no longer successful, so it is necessary to find a reason for them to exist – comments Bravi, and offer a personalized service based on a specialized area such as seniors or SMEs.

Personalization: the advantage of data

Specializing in a niche market alone is not enough. In order to compete in the open finance world, banks must also focus on offering personalized and rapid services. Taking advantage of AISP licenses will allow banks to provide account aggregation to customers for a convenient experience; by having all of their financial data in one location, users can more easily manage their accounts and make payments. This feature may be most beneficial to the bank as they gain a better understanding of the customer’s assets and buying behavior that they can then use to better identify impulse purchases. An example would be instant insurance; when an account holder uses their card at the bank’s checkout, the app sends out a notification suggesting the purchase of quick travel cover – adds Bravi. It is true that these are products with a fair margin, but if tailored and integrated with other profitable services, they can certainly increase the perceived value by customers.

Be quick, even in IT

The path towards open finance is clear - the customer should be a top priority in any business strategy. To succeed, banks must specialize in market segments and niches, while using data to create tailored offers. Technology is an essential element in this competitive market, leveraging investments made over the years. « In order to revolutionize user experience as fintechs have done, banks must integrate their existing systems with new technologies. The important thing is to make these systems flexible enough to allow quick innovation» Bravi explains. Every bank has its own unique IT infrastructure, and that's why it is important for us to find specific solutions to meet their needs while maintaining pre-existing systems, and working on the back and front end with tailor-made proposals».

Author: AziendaBanca by G.C "TAS. La specializzazione è la chiave dell'Open Finance"

English Translation by TAS

20 - 21 June 2023 | THE IFEMA, MADRID

Advancing next generation payments - a quest for global interoperability

EBAday is coming back to Madrid this year, and we are excited to be among the sponsors of the event once again.

The annual summit, organized by Finextra and the Euro Banking Association, is the best place to meet your fellow payments professionals from banks and financial institutions, build relationships, share opportunities to collaborate on new services and discover the biggest themes and trends defining payments throughout the next years.

The key themes for this year’s event will look at Central Bank Digital Currencies (CBDC), next-generation banking, banking-as-a-service (BaaS) and cross-border payments interoperability.

At our stand we will showcase our best-in-class solutions for:

• Real-time Liquidity
• Gateways to Payment schemes and communities
• Open Banking and Embedded Finance

Discover more about TAS @ EBAday 2023

Milan – 18 April 2023 – TAS S.p.A., a leading company in Italy in the supply of software and services for banking and financial applications, and the head of a group of companies of the same name (the “TAS”) also present in Europe and America, announces today the acquisition by the subsidiary Global Payments SpA of the entire share capital of Mitobit Srl (hereinafter "Mitobit"), a Tech-Enabler founded in 2014 and specialized in the supply of software applications and services for the Payments, Banking, Insurance and Fintech sectors. Mitobit has a strong focus on technological innovation and digitization, providing services in the IT area, including software development and as-a-service platforms, mainly focused on payments and e-money for the Finance sector.

For TAS it is the fourth acquisition since July 2022 of an emerging company in the Italian Fintech scene, after ASTRO IT, Krisopea and Nemos.

"Our acquisition policy aims to enhance the excellence of the TAS group so that we can provide our customers with complete, integrated solutions and services that enable them to compete in an increasingly dynamic payments market where cutting-edge technology and industry experience are key differentiation factors. Mitobit has these characteristics and we are very excited that it is now part of our group" comments Fabio Bravi, Head of M&A, Special Projects and Corporate Developments of TAS.

“At Mitobit, technology is the lifeblood of our team. Our mission is to build innovative software that meets each company's unique needs. This makes us incredibly proud to be part of the TAS group: two like-minded entities devoted to creating technological breakthroughs and a customer-oriented approach. We are confident that, with our combined expertise and experience, we will be even better placed to deliver high-quality products tailored to an ever-evolving industry where solid foundations and professional standards are paramount”. Davide Carnevali and Luca Falcon, directors and founding partners of Mitobit, declared.

TAS has been assisted in the transaction by KPMG as Financial Advisor and by Lexia Avvocati for the legal and labor law aspects.

Mitobit was assisted in the transaction by the lawyer Alessandro Diani of the LegalTaxLab network for the legal aspects and by Studio Muliari for the due diligence, tax and employment aspects.

Download the Press Release

In 2020, TAS introduced a new service to allow out-of-the-box connectivity to all the major US signature networks, such as Mastercard and VISA, and to the major Debit Networks such as Star, NYCE and Pulse. This delivers real benefits and convenience to both Issuers and Acquirers who are able to easily, quickly and securely accept a wide range of traditional and innovative payments, with TAS acting as an aggregator of network traffic towards Mastercard Network Gateway Services (MNGS).

Mastercard has renamed the service to Mastercard Networks Exchange (NEX), an intelligent routing platform that provides one connection to global and regional payment rails, reducing the cost and complications of managing individual connections. This unified approach from a trusted connectivity partner can help overcome fragmented network access and create unrivaled economies of scale.  

We offer NEX in a flexible SaaS mode deployed on the Cloud for simple onboarding as a stand-alone service, seamlessly interfacing with your platforms and applications. The solution has proven to be successfully scalable and able to manage a growing volume of network traffic.

More updates also in the issuing area where we started delivering our 3D Secure component to the US market. This optimizes our customers' buying experience while increasing sales and reducing fraud. The 3D Secure component permits the application of the EMVco standard and allows the creation of customized authentication experiences for cardholders during transactions. Today, as a result of requests from our customers, we have expanded the set of supported transactions and provide our clients with a full EMVCO-compliant chip and PIN.

Regarding the acquiring area we are onboarding a new client, a US based Fintech company focused on streamlining payments and data for the Insurance Industry by providing cost-effective payment solutions and tools to drive insurance carrier adoption and customer conversion. They will manage through the NEX Gateway Credit and Debit transactions, Card Present and e-commerce.   

The audit held on 20 March for the maintenance of the HDS certification (hébergeur de données de santé) for TAS France gave a positive outcome.

This is a very important certification, imposed by French legislation, in order to be able to process, and even simply host, health data on its servers.

Go to the certifications page

Milan, March 13^TH, 2023 - TAS SpA (hereinafter "TAS"), a leading company in the supply of software and services for banking and financial applications, in Europe and the Americas, announces the entry of Cristiano Viganò as Group Chief Financial Officer.

Cristiano brings to TAS his many years of experience as CFO in various areas of the ICT world, in particular in digital payments.

Cristiano has worked in prestigious software houses, from Accenture to Clessidra Sgr, up to Ingenico where, for 13 years, he held various roles both in Italy and abroad. In recent years he has been Group CFO of an important system integration company and, recently, of Olivetti.

The skills gained in structured multinational contexts, in particular in the management of M&A operations with related integrations, make him the right person to make a fundamental contribution to the execution of TAS' growth strategy by strengthening its processes and financial governance.

Valentino Bravi, CEO of TAS, said: “With great pleasure we welcome Cristiano to TAS who, with his skills and solid experience, will certainly be an important part of our team to implement the development plans we have in mind for the group shortly.”

Cristiano Viganò added, “I am honored to join an established company in the payments market such as TAS and also enthusiastic to be able to contribute to the execution of the ambitious strategic plan supported by Rivean Capital and led by an Executive team of recognized expertise.”

Download Press Release

TAS Lab is our new research department which aims to continuously invest in innovation in the financial sector. The purpose of TAS Lab is to design technologically advanced solutions that improve how people use financial services, developing state-of-the-art products to provide banks and companies with a competitive advantage in the market.

The department currently focuses on three main research areas: quantum computing for payment fraud prevention, the development of a new phygital model of bank branches (TAS Remote Teller) and the applications of artificial intelligence to the world of payments.

Quantum computing is an emerging technology that promises to revolutionize the way data and financial transactions are handled. TAS Lab, together with the University of Verona (Italy), is exploiting this technology on concrete use cases to develop advanced solutions for the prevention of payment fraud, which allow banks and financial institutions to manage payment transactions more securely and efficiently.

The phygital bank branch, or TAS Remote Teller, represents a new frontier in the banking sector, which combines the advantages of physical presence with the convenience of digital technology. TAS Lab is exploring how this technology can be used to improve the customer banking experience, guaranteeing the physical presence of streamlined branches on the territory with virtual assistance that allows the user to carry out all the banking operations of a traditional branch in a simple and fast way.

Finally, TAS Lab is investing in artificial intelligence, developing advanced algorithms and machine learning technologies to improve data management and financial transactions.

If you are a research institution, a company or an individual with a passion for technology and innovation and are interested in collaborating with TAS Lab, please get in touch with us to submit your idea. The department is always looking for new projects and solutions.

Contact us at solutions@tasgroup.eu to find out how we can create the future of financial services together.

To write this article we used the artificial intelligence of Chat GPT, starting from our ideas💡.