TAS close to its customers for further development of e-commerce through MyBank
The preferred business model for e-commerce payments, based on payment cards (credit and debit cards) and international schemes, has shown over time not to meet all the needs of the market and has highlighted some shortcomings in terms of flexibility and competitive differentiation.
The demonstration of the presence of unmet needs is provided, for instance, by the development of PayPal, which surpassed 230 millions active accounts worldwide in 2011, including 5 millions in Italy, managing 15% of payments made on Italian e-commerce sites. The impressive growth of this system proves how innovation and flexibility are the success keys in online payments, on condition that the consumer is given full assurance about the security of his transactions.
With MyBank every Bank can redesign its range of devices and guarantees for online purchase transactions, expand opportunities for consumers and provide merchants with new tools for promotion and retention. Customers can now choose to directly charge their bank accounts, with different operating and economic conditions, merchant will be able to incentivize the payment of high amounts in total security and using promotional schemes.
MyBank is the first Online Banking e-Payment scheme (OBeP) in pan-European circularity, alternative to payment cards and developed collaboratively by Banks joining EBA-Clearing. The scheme allows each bank to diversify its services within the standards and stimulate payments innovation to e-commerce’s advantage.
TAS is working to support EBA-CL in the consolidation of MyBank scheme, and is ready to help Italian and European Banks determined to innovate and adhere to the pilot starting in 2012 first half.
Besides providing banks with the infrastructures and applications required by the new standard, TAS aims to help banks define their e-commerce value proposition, by sharing its deep-rooted expertise in electronic money, SEPA payment systems and multiple channels operability.
